How does Sitecheck work?

Sitecheck analyzes your website using Google PageSpeed Insights, accessibility tooling, and a custom SEO analyzer to provide actionable recommendations.

Sitecheck offers a free tier; paid tiers provide scheduled scans and advanced features.

What is a keyword in SEO?

A keyword is a specific word or phrase that people type into search engines to find what they are looking for. SEO matches your content to these terms.

How many keywords should I target?

Focus on **one primary keyword** per page, and support it with 3-5 related secondary keywords (synonyms or variations).

What is keyword stuffing?

Keyword stuffing is the bad practice of overusing a keyword to trick search engines (e.g., 'We sell cheap pizza. Buy cheap pizza here.'). Google penalizes this.

What are SEO Keywords? A Beginner Guide

In the world of online search, Keywords are the bridge between what people want and the content you provide. They are the words and phrases that searchers type into Google, Bing, or Yahoo.

Types of Keywords 🗝️

1. Short-Tail (Head) Keywords

Broad terms with high search volume but high competition.

Example: "Shoes"
Intent: Vague. The user might want to buy, look at pictures, or learn history.

2. Long-Tail Keywords

Specific, longer phrases (usually 3+ words). Lower volume, but higher conversion rate.

Example: "Best waterproof running shoes for men"
Intent: Specific. This user is likely ready to buy.

Understanding Search Intent 🧠

Keywords aren't just about matching words; they're about matching intent.

Informational: "How to tie a tie" (User wants to learn)
Navigational: "Facebook login" (User wants to go to a specific site)
Transactional: "Buy iPhone 16 pro" (User wants to purchase)
Commercial Investigation: "Best laptop under $1000" (User is comparing options)

Golden Rule: Create content that satisfies the intent. Don't try to sell a product on a keyword where people just want a definition.

Where to Put Keywords

To rank well, place your primary keyword naturally in:

The Title Tag (most important)
The H1 Header
The first 100 words of content
The URL slug
Image Alt Text

Are you targeting the right keywords? Even the best keywords won't help if your site has technical errors preventing Google from reading them. Ensure your foundation is solid. Run a Sitecheck scan today to verify your on-page SEO health.