Open Graph
Sitecheck Team
Meta tags that control how pages appear when shared on social media.
Open Graph (OG) is a protocol that uses <meta property="og:..."> tags to control how a page appears when shared on social platforms such as Facebook, LinkedIn, and Slack. Twitter/X uses its own similar twitter:card meta tags alongside OG.
Why it matters: Without Open Graph tags, social platforms choose arbitrary text and images for link previews — often with poor results. Rich, accurate previews improve click-through rates on social shares.
Quick tips:
- Set at minimum
og:title,og:description,og:image, andog:urlon every page. - Use images at least 1200×630px for Facebook and LinkedIn previews.
- Validate with Facebook's Sharing Debugger or LinkedIn's Post Inspector after deployment.
See also: structured data, meta description, Canonical Tag.